Data protection

NAME AND ADDRESS OF THE CONTROLLER ACCORDING TO ARTICLE 4 (7) GDPR

Company: Brauerei Locher AG
Address: Brauereiplatz 1
9050 Appenzell, Switzerland
Phone: +41 71 788 01 40
Fax: +41 71 788 01 50
E-mail: info@appenzellerbier.ch

Data protection officer
Name: Mr Aurèle Meyer
Address: Brauereiplatz 1
9050 Appenzell, Switzerland
E-mail: a.meyer@appenzellerbier.ch

NAME AND ADDRESS OF THE CONTROLLER ACCORDING TO ARTICLE 4 (7) GDPR

Company: Brauerei Locher AG
Address: Brauereiplatz 1
9050 Appenzell, Switzerland
Phone: +41 71 788 01 40
Fax: +41 71 788 01 50
E-mail: info@appenzellerbier.ch

Data protection officer
Name: Mr Aurèle Meyer
Address: Brauereiplatz 1
9050 Appenzell, Switzerland
E-mail: a.meyer@appenzellerbier.ch

 

SECURITY AND PROTECTION OF PERSONAL DATA

We consider it our primary task to maintain the confidentiality of the personal data provided by you and to protect it from unauthorised access. We therefore exercise the utmost care and apply state-of-the-art security standards to ensure maximum protection of your personal data.


As a company under private law, we are subject to the provisions of the General Data Protection Regulation (GDPR) and the regulations of the Federal Data Protection Act (BDSG). We have taken technical and organisational measures to ensure that the data protection regulations are observed both by us and by our external service providers.

Definitions
The legislator requires that personal data be processed lawfully, in good faith and in a manner understandable to the data subject (‘lawfulness, fairness, transparency‘). To ensure this, we inform you of the individual legal definitions that are also used in this Privacy Policy:

  1. Personal data
    ‘personal data‘ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  2. Processing operations
    ‘processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
  3. Restriction of processing
    ‘restriction of processing’ means the marking of stored personal data with the aim of limiting their processing in the future.
  4. Profiling
    ‘profiling’ means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
  5. Pseudonymisation
    ‘pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person;
  6. Filing system
    ‘filing system’ means any structured set of personal data which are accessible according to specific criteria, whether centralised, decentralised or dispersed on a functional or geographical basis.
  7. Controller
    ‘controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
  8. Processor
    ‘processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  9. Recipient
    ‘recipient’ means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
  10. Third party
    ‘third party’ means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
  11. Consent
    ‘consent’ of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

 

LAWFULNESS OF PROCESSING

The processing of personal data is only lawful if there is a legal basis for the processing. According to Article 6 para. 1 (a – f) GDPR, the legal basis for processing may be in particular:

a. the data subject has given consent to the processing of his or her personal data for one or more specific purposes;

b. processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;

c. processing is necessary for compliance with a legal obligation to which the controller is subject;

d. processing is necessary in order to protect the vital interests of the data subject or of another natural person;

e. processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;

f. processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

 

INFORMATION ON THE COLLECTION OF PERSONAL DATA

(1) In the following, we inform you regarding the collection of personal data when using our website. Personal data is, for example, name, address, e-mail addresses, user behaviour.

(2) If you contact us by e-mail or via an online form, we will store the data you share with us (your e-mail address and possibly your name and telephone number) so that we can reply to you. Once it is no longer necessary for us to store the data we receive in this context, we will delete it, or limit its processing if it is subject to statutory retention obligations.

Collection of personal data when you visit our website
If you use our website solely for information purposes, i.e. if you do not register or send us information in any other way, we will only collect the personal data that your browser transfers to our server. We collect the following data when you visit our website. This is necessary from a technical point of view to allow us to display our website to you and to keep it stable and secure (legal basis is Article 6 para. 1 sentence 1 (f) of the General Data Protection Regulation (GDPR):

  • IP address
  • Date and time of request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (concrete page)
  • Access status/HTTP status code
  • Amount of data transferred in each case
  • Website from which the request originates
  • Browser
  • Operating system and its interface
  • Language and version of the browser software


Use of cookies
(1) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive assigned to the browser you are using and through which certain information flows to the location that sets the cookie. Cookies cannot run any programs or transmit viruses to your computer. They serve to make the website more user-friendly and more effective overall.

(2) This website uses the following types of cookies, the scope and functionality of which are explained below:

  • Transient cookies (see a.)
  • Persistent cookies (see b.)

  1. Transient cookies are automatically deleted when you close the browser. They are also known as session cookies. Session cookies store a “session ID” which can be used to associate different requests from your browser with the same session. This enables your computer to be recognised when you return to our website. The session cookies are deleted when you log out or close the browser.

    b. Persistent cookies are automatically erased after a predetermined period, which may vary depending on the cookie. You can erase cookies at any time via the security settings of your browser.

    c. You can also change your browser settings as desired, for example to reject third-party provider cookies or reject all cookies. So-called ‘third party cookies’ are cookies that are set by a third party, therefore not by the actual website you are currently on. We would like to point out that by deactivating cookies you may not be able to use all the functions of this website.

    d. We use cookies to identify you for subsequent visits if you have an account with us. Otherwise you would have to log in again for each visit.

    Further functions and offers on our website
    (1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested. For this purpose, you must generally provide further personal data which we use to provide the respective service and to which the aforementioned data processing principles apply.

    (2) To some extent we use external service providers to process your data. These have been carefully selected and commissioned by us, are bound by our instructions and are checked regularly.

    (3) We may also disclose your personal information to third parties when we offer promotions, competitions, contracts or similar services in conjunction with partners. You can find out more about this when you provide us with your personal data or in the description of the offer below.

    (4) If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you about the consequences of this circumstance in the description of the offer.

    Use of our webshop
    (1) If you wish to place an order in our webshop, it is necessary for the conclusion of the contract that you provide your personal data, which we require for the processing of your order. Mandatory information required for the processing of your order are highlighted, other information is voluntary. The data provided by you will be processed by us for the purpose of completing your order. For this purpose, we may pass on your payment details to our bank. The legal basis for this is Article 6 para. 1 sentence 1 (b) of the General Data Protection Regulation (GDPR). You may voluntarily create a customer account, which allows us to store your data for future purchases. When creating an account under ‘My account’, the data you provide will be stored revocably. Any additional data, including your user account, can be deleted at any time in the customer area.

    (2) We are obliged by commercial and tax law to store your address, payment and order details for a period of ten years. However, we restrict processing after two years, i.e. your data will only be used to comply with legal obligations.

    (3) To prevent unauthorised access by third parties to your personal data, in particular financial data, the ordering process is encrypted using TLS technology.

    Data protection provisions when using external payment service providers
    (1) For our webshop, we offer several payment methods and thereby make use of different payment service providers. Depending on which payment method you choose, different data will be transferred to the respective payment service provider. The legal basis for the transfer is Article 6 para. 1 sentence 1 (a) of the General Data Protection Regulation (GDPR). 0Please find a list of our payment service providers below.

    a. PayPal
    If you choose the PayPal payment method, your personal data will be transferred to PayPal. Prerequisite for the use of PayPal is having a PayPal account. By using or creating a PayPal account, name, address, telephone number and e-mail address, etc. must be transferred to PayPal. The legal basis for the transfer data is Article 6 para. 1 (a) GDPR (consent) and Article 6 para. 1 (b) GDPR (processing for the performance of a contract).

    The operator of the PayPal payment service is:

    PayPal (Europe) S.à r.l. et Cie, S.C.A.
    22-24 Boulevard Royal
    L-2449 Luxembourg
    E-mail: impressum@paypal.com

    By using the PayPal payment method, you consent to the transfer of personal data such as name, address, telephone number and e-mail address to PayPal. Information on other data collected by PayPal can be found in the respective privacy policy of PayPal. The privacy policy can be found at: www.paypal.com/de/webapps/mpp/ua/privacy-full.


    b. Saferpay
    If you have opted for the Saferpay payment method, the payment will be processed by the payment service provider SIX Payment Services AG, Hardturmstrasse 201, 8005 Zurich, Switzerland, to whom we will pass on the information you provided during the order process, along with information about your order (name, e-mail address, address, account number, sort code, credit card number if applicable, invoice amount, currency and transaction number). Your data will be transferred exclusively for the purpose of payment processing with the payment service provider SIX Payment Services AG.

    If you choose the Saferpay payment method, your personal data will be transferred to the payment service provider SIX Payment Services AG. The legal basis for the transfer data is Article 6 para. 1 (a) GDPR (consent) and Article 6 para. 1 (b) GDPR (processing for the performance of a contract).

    The operator of the payment service SIX Payment Services AG is:

    SIX Payment Services AG
    Hardturmstrasse 201
    8021 Zurich
    Switzerland
    Phone: +41 58 399 9111
    Contact: dataprotection.switzerland@six-payment-services.com

    Klarna collects the following data:
  • Name
  • Address
  • Account number
  • Sort code
  • Credit card number (if applicable)
  • Invoice amount
  • Currency
  • Transaction number
  • Site-related information
  • IP address


Detailed information on the data protection provisions of SIX Payment Services AG can be found at: www.six-payment-services.com/de/services/legal/privacy-statement.html.


c. PostFinance
If you choose the PostFinance payment method, your personal data will be transferred to the payment service provider PostFinance AG. The legal basis for the transfer data is Article 6 para. 1 (a) GDPR (consent) and Article 6 para. 1 (b) GDPR (processing for the performance of a contract).

The operator of the payment service PostFinance AG is:

PostFinance AG
Mingerstrasse 20
3030 Bern
Switzerland
Phone: +41 848 888 700
Contact: postfinance@postfinance.ch

PostFinance collects the following data:

  • Name
  • Address
  • Account number
  • Sort code
  • Credit card number (if applicable)
  • Invoice amount
  • Currency
  • Transaction number
  • Site-related information
  • IP address


Detailed information on the data protection provisions of PostFinance AG can be found at: www.postfinance.ch/de/privat/support/sicherheit/datenschutz.html.


Newsletter
(1) You may consent to subscribing to our newsletter and receive information about our latest special offers. The advertised goods and services are named in the declaration of consent.

(2) For the registration to our newsletter we use the so-called double opt-in procedure. This means that after your registration we will send you an e-mail to the e-mail address you have provided, asking you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your IP addresses and the times of registration and confirmation. The purpose of the procedure is to be able to verify your registration and, if necessary, to clarify any possible misuse of your personal data.

(3) The only mandatory information for submitting the newsletter is your e-mail address. The provision of further data (highlighted separately) is voluntary and will be used to address you personally. After your confirmation, we store your e-mail address for the purpose of submitting the newsletter. The legal basis is Article 6 para. 1 sentence 1 (a) of the General Data Protection Regulation (GDPR).

(4) You may revoke your consent to receive the newsletter and unsubscribe at any time. You may revoke your subscription by clicking on the link provided in each newsletter e-mail, by sending an e-mail to info@appenzellerbier.ch or by sending a message to the contact details provided on our legal information page.

(5) We would like to point out that we evaluate your user behaviour when submitting the newsletter. For the purpose of evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. We link the above-mentioned data and the web beacons with your e-mail address and an individual ID as part of the evaluations. The data is collected pseudonymously, i.e. the IDs are not linked to your other personal data, a direct personal reference is excluded. You can object to this tracking at any time by clicking on the separate link provided in each e-mail or by informing us via another contact channel. The information is stored for as long as you are subscribed to the newsletter. After unsubscribing, we will store the data anonymously for statistical purposes only.

(6) For our newsletter mailing we use an external service provider. A separate agreement on commissioned data processing has been concluded with the service provider to ensure the protection of your personal data. We are currently working with the following service provider:

a. MailChimp
The Rocket Science Group LLC d/b/a MailChimp
675 Ponce De Leon Ave NE, Suite 5000
Atlanta, Georgia 30308
Phone: +1 404 806-5843
E-mail: legal@mailchimp.com

The following data is transferred to MailChimp:

  • Name
  • E-mail address
  • IP address
  • …


For more information, please refer to MailChimp’s privacy policy available at mailchimp.com/legal/privacy/.

MailChimp and its parent company, The Rocket Science Group LLC, are certified under the EU-US Privacy Shield Framework and thus ensure compliance with the European level of data protection. Please refer to the following link to check the current status of the certification:

www.privacyshield.gov/participant

 

CHILDREN

The services we offer are for adults only. Persons under the age of 18 should not submit any personal data to us without the consent of their parents or legal guardians.

 

RIGHTS OF THE DATA SUBJECT

(1) Withdrawal of consent
If the processing of personal data is based on a given consent, you have the right to withdraw the consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

You can contact us at any time to exercise your right of withdrawal.

(2) Right to confirmation
You have the right to obtain from the controller confirmation as to whether or not we are processing personal data concerned. You can request confirmation at any time using the contact details above.

(3) Right of access
Where personal data is processed, you shall have the right to request access to this personal data and to the following information at any time:

a. the purposes of the processing;
b. the categories of personal data concerned;
c. the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
d. where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
e. the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
f. the right to lodge a complaint with a supervisory authority;
g. where the personal data are not collected from the data subject, any available information as to their source;
h. the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

Where personal data are transferred to a third country or to an international organisation, you shall have the right to be informed of the appropriate safeguards pursuant to Article 46 GDPR relating to the transfer. We shall provide a copy of the personal data undergoing processing. For any further copies requested by you, we may charge a reasonable fee based on administrative costs. Where you makes the request by electronic means, and unless otherwise requested, the information shall be provided in a commonly used electronic form. The right to obtain a copy referred to in paragraph 3 shall not adversely affect the rights and freedoms of others.

(4) Right to rectification
You shall have the right to obtain from us without undue delay the rectification of inaccurate personal data relating to you. Taking into account the purposes of the processing, you shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

(5) Right to erasure (‘right to be forgotten’)
You shall have the right to obtain from the controller the erasure of personal data concerning you without undue delay and we shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

a. The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
b. The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2) GDPR, and where there is no other legal ground for the processing.
c. The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
d. The personal data have been unlawfully processed.
e. The personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
f. The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

Where the controller has made the personal data public and is obliged pursuant to paragraph 1 to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data.

The right to erasure (‘right to be forgotten’) shall not apply insofar as the processing is necessary:

 

  • for exercising the right of freedom of expression and information;
  • for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  • for reasons of public interest in the area of public health in accordance with points (h) and (i) of Article 9(2) as well as Article 9(3) GDPR;
  • for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) GDPR in so far as the right referred to in paragraph 1 is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
  • for the establishment, exercise or defence of legal claims.


(6) Right to restrict of processing
You shall have the right to obtain from us restriction of processing of your personal data where one of the following applies:

a. the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
b. the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
c. the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;
d. the data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

Where processing has been restricted according to the aforementioned conditions, such personal data shall, with the exception of storage, only be processed with the data subject's consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

To exercise the right to restrict of processing, the data subject may contact us at any time using the contact details provided above.

(7) Right to data portability
You shall have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where:

a. the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) or on a contract pursuant to point (b) of Article 6(1) GDPR; and
b. the processing is carried out by automated means.

In exercising the right to data portability pursuant to paragraph 1, you shall have the right to have the personal data transmitted directly from one controller to another, where technically feasible. The exercise of the right to data portability shall not affect the right to erasure (‘right to be forgotten’). That right shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

(8) Right to object
You shall have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. The controller shall no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.

In the event that we process your personal data for the purposes of direct marketing, you have the right to object at any time to the processing of personal data relating to you for the purposes of such marketing; this also applies to profiling to the extent that it is related to such direct marketing. If you make an objection to data processing for the purposes of direct marketing, the personal data will no longer be processed for these purposes.

In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object by automated means using technical specifications.

Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1), you, on grounds relating to your particular situation, shall have the right to object to processing of personal data concerning you, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

You can exercise the right to object at any time by contacting the respective controller.

(9) Automated individual decision-making, including profiling
You shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This shall not apply if the decision:

a. is necessary for entering into, or performance of, a contract between the data subject and a data controller;

b. is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests; or

c. is based on the data subject's explicit consent.

The data controller shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

The data subject may exercise this right at any time by contacting the respective data controller.

(10) Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if the data subject considers that the processing of personal data relating to him or her infringes this Regulation.

(11) Right to an effective judicial remedy
Without prejudice to any available administrative or non-judicial remedy, including the right to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR, you shall have the right to an effective judicial remedy where you consider that your rights under this Regulation have been infringed as a result of the processing of your personal data in non-compliance with this Regulation.

 

USE OF GOOGLE ANALYTICS

  1. This website uses Google Analytics, a webpage analysis service provided by Google Inc. (‘Google’). Google Analytics uses ‘cookies’, text files that are stored on your computer and make it possible to analyse how you use the websites. The information generated by cookies about your use of this website will generally be transmitted to and stored on a Google server in the USA. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google before this happens, provided you are in a European Union member state or another state that has entered into the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. Google will use this information on behalf of the website operator for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to usage of the website and the internet for the website operator.
  2. The IP address transferred by your browser as part of the Google Analytics process will not be merged with other Google data.
  3. You can adjust your browser settings to prevent cookies from being stored. Please note, however, that in this case you may not be able to make full use of all of the functions of this website. Furthermore, to prevent Google from recording and processing the data generated by the cookie relating to your use of the website (including your IP address), you can download and install the browser plug-in available on Google’s website: http://tools.google.com/dlpage/gaoptout?hl=de.
  4. This website uses Google Analytics with the extension ‘_anonymizeIp()’. This means that IP addresses are processed in abbreviated form, which means that they cannot be linked to a specific person. Insofar as the data collected about you has a personal reference, this is therefore immediately excluded and the personal data is thus immediately deleted.
  5. We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google is certified under the EU-US Privacy Shield Framework, www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Article 6 para. 1 sentence 1 (f) of the General Data Protection Regulation (GDPR).
  6. Information of the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of service: https://marketingplatform.google.com/about/analytics/terms/us/, data protection overview: https://policies.google.com/?hl=en-GB, and privacy policy: https://policies.google.com/privacy?hl=en-GB.
  7. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your use in your customer account under ‘My data’, ‘Personal data’.

 

USE OF SOCIAL MEDIA PLUG-INS

  1. We currently use the following social media plug-ins: [Facebook, Google+, Twitter, Xing, T3N, LinkedIn, Flattr]. In doing so, we use the so-called two-click solution. This means that when you visit our website, no personal data is initially passed on to the providers of the plug-ins. The provider of the plug-in can be identified by the mark on the box, by its initial letter or logo. We provide you with the option to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and thereby activate it, will the plug-in provider receive the information that you have accessed the corresponding website of our online services. In addition, the data collected when visiting our website is transferred. For Facebook and Xing, according to the respective providers in Germany, the IP address is anonymised immediately after collection. By activating the plug-in, your personal data is transferred to the respective plug-in provider and stored there (for US providers in the USA). Since the plug-in provider collects data in particular via cookies, we recommend that you delete all cookies via your browser's security settings before clicking on the greyed-out box.
  2. We have no control over the data collected and data processing operations, nor are we aware of the full extent of the data collection, the purposes of the processing or the storage periods. Furthermore, we do not have any information on the erasure of the collected data by the plug-in provider.
  3. The plug-in provider stores the data collected about you as a usage profile and uses it for the purposes of advertising, market research and/or designing its website to meet your needs. Such an evaluation is carried out in particular (also for users who are not logged in) for the display of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Using the plug-ins, we offer you the opportunity to interact in social networks and with other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Article 6 para. 1 sentence 1 (f) of the General Data Protection Regulation (GDPR).
  4. The data transfer takes place irrespective of whether you have an account with the plug-in provider and are logged in. If you are logged in to the plug-in provider, the data we collect is directly assigned to your account with the plug-in provider. If you click the activated button and link to the page, for example, the plug-in provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this will help you to avoid an assignment to your profile with the plug-in provider.
  5. For further information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the privacy policies of these providers provided below. You can also obtain further information regarding your rights in this regard and setting options for the protection of your privacy.
  6. Addresses of the respective plug-in providers and URLs providing their privacy policies:

    a. Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;
    http://www.facebook.com/policy.php ; further information on data collection:
    http://www.facebook.com/help/186325668085084 ,
    http://www.facebook.com/about/privacy/your-info-on-other#applications and
    http://www.facebook.com/about/privacy/your-info#everyoneinfo . Facebook is certified under the EU-US Privacy Shield Framework, https://www.privacyshield.gov/EU-US-Framework .

    b. Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA;
    https://twitter.com/en/privacy . Twitter is certified under the EU-US Privacy Shield Framework, https://www.privacyshield.gov/EU-US-Framework .

 

YOUTUBE

On this website, we integrate videos from the “YouTube” platform of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The privacy policy can be found at: https://policies.google.com/privacy?hl=en-GB , opt-out can be found at https://adssettings.google.com/authenticated .

 

INTEGRATION OF GOOGLE MAPS

  1. This website uses the services of Google Maps. This allows us to show you interactive maps directly on the website and enables you to use the map function comfortably.
  2. By visiting the website, Google receives the information that you have accessed the corresponding sub-page of our website. In addition, the data collected when visiting our website is transferred. This takes place regardless of whether Google provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not wish to be associated with your Google profile, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or designing its website to meet your needs. Such an evaluation is carried out in particular (even for users who are not logged in) for the provision of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.
  3. For further information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the privacy policies of these providers You can also obtain further information regarding your rights in this regard and setting options for the protection of your privacy: https://policies.google.com/privacy?hl=en-GB&gl=de. Google also processes your personal data in the USA and is certified under the EU-US Privacy Shield Framework, https://www.privacyshield.gov/EU-US-Framework .

 

RECAPTCHA

With reCAPTCHA, we want to check whether data entry on our websites is done by a human or abusively by automated, machine processing. This analysis begins automatically as soon as the visitor enters the website. For analysis, reCAPTCHA evaluates various information. The data collected during the analysis is forwarded to Google. Google uses the following data to check whether you are a human or a computer: IP address, the website you visit with us and on which the captcha is embedded, the date and duration of the visit, browser and operating system type used, Google account if you are logged in to Google, mouse movements and tasks that require you to identify images. However, your IP address will be shortened by Google before this happens, provided you are in a European Union member state or another state that has entered into the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transferred by your browser as part of reCAPTCHA will not be merged with other Google data. The legal basis for the described data processing is Article 6 para. 1 (f) of the General Data Protection Regulation (GDPR). The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. For more information about Google Inc.'s privacy policy, please visit   https://policies.google.com/privacy?hl=en-US.

 

PROCESSOR

We use external service providers (external processors), e.g. for the dispatch of goods, newsletters or for payment processing. A separate agreement on commissioned data processing has been concluded with the service provider to ensure the protection of your personal data.

We are currently working with the following service providers:

  • LimeSurvey GmbH, Papenreye 63, 22453 Hamburg, Germany
  • PostFinance AG, Mingerstrasse 20, 3030 Bern, Switzerland
  • SIX Payment Services Ltd, Hardturmstrasse 201, 8021 Zurich, Switzerland
  • Storfinger IT GmbH & Co. KG, Nelkenstrasse 8, Mettenheim, Germany
  • The Rocket Science Group LLC d/b/a MailChimp, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, Georgia 30308, USA
  • Scherrer Medien GmbH, Hauptstrasse 49, 8572 Berg, Switzerland
  • Xerxes AG, Rütistrasse 8, 9050 Appenzell, Switzerland